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A very old, but useful 'numonic' is the AIDA Technique. cannabis magazine advertising ' stands for ATTENTION. You must have an eye popping headline. The 'I' is INTEREST. Now you must their attention, you must keep it. The 'D' stands for DESIRE. Once you have got their attention, built their...

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Study the whole process of other firms to get New Tips for sales letters, methods of handling promotion, nature of offers and every other details which might be helpful! Many businesses fail they do not spend enough money on advertising; others fail because they spend good deal or buy...